No Mothers Day

Laura Bibelheimer
May 18, 2012
No Mothers Day Press
As an alternative to the traditional Mother’s Day celebration, our No Mothers Day campaign garnered significant press across a variety of different outlets including national broadcast, fashion publications, business/tech, lifestyle, mom bloggers and so on. The idea behind No Mothers Day was to ask mothers across the country to “disappear” for the day in solidarity with at-risk women around the world. Our hope was that doing so on Mother’s Day—the one day when people think about mothers the most—would show others just how much a mother is missed when she is gone. While the campaign garnered its share of critiques and questions, we started a national conversation about the hundreds of thousands of women who die as a result of complications in pregnancy and childbirth each year. A sample of the key media hits is below:
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Laura Bibelheimer
May 17, 2012
Let Me Count the Ways to Thank You
Thank you all for your help and support to make our No Mothers Day a great success! We set ourselves a goal this year to break through the noise of Mother’s Day and use this one day when people think about mothers the most to raise awareness about global maternal health. I think we can say that we achieved our goal and then some.
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Every Mother Counts Staff
May 11, 2012
Why Christy Turlington Burns is Skipping Mom's Day
Christy Turlington Burns is interview on NBC's Today show about her No Mothers Day campaign for Every Mother Counts.
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Every Mother Counts Staff
May 11, 2012
No Mother's Day? Every Mother Counts Founder Christy Turlington Burns on Raising Awareness for Childbirth Complications
While mothers everywhere will be celebrated on Sunday for Mothers Day, model and activist Christy Turlington Burns is saying "No Mothers Day." She's advising no flowers, no chocolates, no loving text messages, or phone calls to mom: Absolutely nothing. She says the is a message. She wants to recognize the 1000 women a day who die of complications from childbirth, and says most are preventable. Christy Turlington Burns talks with Soledad this morning about her "No Mother's Day" initiative.
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Christy Turlington Burns
May 11, 2012
Why You Should Stay Mum This Mother’s Day
I don’t remember what I thought about Mother’s Day before I became a mom myself. I suppose I was a dutiful daughter and bought my mom a card or made her one when I was younger; as I got older, I would buy her small tokens of appreciation. But then I became a mother, and I remember suddenly feeling an overwhelming sense of gratitude that I could never express with gifts or words alone.
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Christy Turlington Burns
May 11, 2012
This Year, Make It 'No Mothers Day'
For those of you who do not have your calendars marked and gifts or cards purchased, a reminder: Sunday is Mother's Day, a "holiday" that many Americans have the luxury and good fortune to be able to observe. This year, the National Retail Federation estimates that Americans will spend around $18.6 billion on gifts for this one day -- even though most of us go through the motions of celebrating without having any idea about the day's original intent.
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Christy Turlington Burns
May 7, 2012
Why You Should Skip Mother’s Day This Year
This year, in thinking about how to gear up our campaign at a time when people think about mothers the most, we felt we could all use a wake up call. That’s why this week we are launching “No Mothers Day.” The campaign centers around a video featuring moms encouraging other moms to join in solidarity by disappearing on May 13th, and by doing so, we will show everyone just how much a mother is missed when she is gone.
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Every Mother Counts Staff
May 10, 2012
Christy Turlington Burns Defends Her Campaign to Boycott Mother's Day
Ever since Christy Turlington Burns announced that she would not be celebrating Mother’s Day this year – and asked other moms to join her, in her “No Mother’s Day” short film – she’s been catching grief. Turlington Burns’ Every Mother Counts organization, which raises awareness about the 360,000 women who die each year from pregnancy or childbirth-related problems, wants fellow moms to spend the holiday in silence – no phone calls, no gifts, no Facebook, no fanfare from family. The act of solidarity shows “just how much a mother is missed when she is gone,” the No Mother's Day campaign states.
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May 3, 2012
No Mothers Day Campaign
Maternal mortality is an issue people tend not to recognize even though 360,000 women die each year around the world due to complications in pregnancy and childbirth. Their deaths create a ripple effect that devastates children, families, and communities. What’s worse? Almost all of those deaths are preventable. But only solvable if we come together and make it a priority. That’s why we’ve launched a campaign to raise awareness about the global tragedy. This Mother’s Day, when people are thinking about their moms the most, we’re asking moms around the country to ‘disappear’ in order to underscore just how missed a mother is when she is gone. We’re calling our campaign “No Mothers Day.”
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