Big Fuel

Mom-entum was created by Big Fuel Communications, to help marketers connect and engage with moms in a meaningful and relevant way. 

Moms4Moms is a movement started by Holly Pavlika, founder of Mom-entum, a blog about marketing to Moms using social media and Executive Vice President and Managing Director of Big Fuel, New York. The movement's goal is to "really makeMother's Day about moms" by promoting the allocation of at least some of the money spent on gifts to mothers in need.

Holly partnered with the following twelve influential moms and bloggers to create Moms4Moms Day: Erica Diamond womenonthefence.com, Audrey McClellandmomgenerations.com, Molly Gold gomominc.com, Beth Feldman rolemommy.com, Niri Jaganath mommyniri.com, Katja Presnal skimbacolifestyle.com, Kelly Loubeteverydaychildhood.com, Julie Cole mabelslabels.com, Linda Grant nycsinglemom.com,Katrina Carefoot ficklefeline.ca, Dagmar Bleasdale Dagmar's momsense and Sherry Aikens babypop.com